| |
Integrated Marketing - Overview
One of Fortus Management
Partners' strength is its ability to bring the essential components
of integrated IT and telecommunications marketing together in a
single, high-impact entity.
Offering a full suite of marketing services, from strategic branding
to tactical launch and creative production, Fortus can contribute
to all stages and aspects of marketing with both strategic vision
and sustained tactical services such as public relations and promotional
activities.
Simply put, Fortus merges the knowledge and experience typically
found in two different divisions within "Marketing" and
two different types of external partners; namely, marcom agencies
and technical consultancies. Clients achieve the best ROI of their
own time and marketing budgets by leveraging Fortus' comprehensive
experience in everything from product definition and strategy to
brand development and aggressive outbound communications. Having
an integrated, specialized marketing partner eliminates the hassles
of managing multiple vendors, while ensuring the integrity of programs
and messages.
|
|
