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Fortus Marketing Expertise
Collectively, the marketing
expertise resident within Fortus Management Partners spans:
| Product and market definition: |
Product/ service/feature definition and prioritization,
pricing, market positioning |
| Strategic branding |
Product positioning, message development, logo
and name development |
| Marketing communications: |
Media relations, speaking engagements advertising,
promotion, presentations, events and trade shows, Web site development. |
| Sales support: |
Inside sales, technical marketing support on sales
presentation, facilitation/mediation between Sales and Marketing. |
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