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Marketing
A broad word that covers many functions
and many skills.
In no place is this truer than in information technology and telecommunications.
Where many think of marketing as branding and communications-public
relations, advertising, collateral development and the like - effective
telecommunications marketing tightly integrates "marcom"
with product marketing, market development, sales and technology
definition. High tech marketing, be it information technology, telecom,
enterprise services or broadband services requires in-depth understanding
of engineering, competition, volatile market dynamics, and rapidly
evolving standard and technologies.
Our Vision: Your Success
Our goal is simple: to help clients expand their business opportunities
through innovative, thoughtful product, sales and marketing solutions.
We are dedicated to helping you achieve measurable results in terms
of growth, profitability, and customer loyalty.
Unlike marketing agencies who assign clients to work with a junior
level person, Fortus clients work directly with seasoned veterans
making sound recommendations based on experience, and also directly
involved with tactical efforts from product development to brand
creation, sales support and outbound communications (public relations,
Web, collateral development, trade shows, etc.). We are "hands
on," with the contacts, insights and credentials companies
at all stages need.
Whether your company needs a quick turn-around, short-term project,
or seasoned expertise developing and implementing a comprehensive
marketing strategy, Fortus Marketing can help. Fortus can augment
your marketing team by serving as an extension of your staff, or
for some companies that haven't yet built an internal marketing
team, can literally become your outsourced marketing "department"
to accomplish your key projects.
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